On August 31st the newest hip nightclub will be opening in Vegas. The club will be called LAX, and it will be in the Luxor Hotel. Vegas is one of the hottest nightclub spots in the country and the Luxor wants in on the revenues the trendy Hollywood types are bringing to the city these days. The opening night will be hosted by none other than Britney Spears and a boatload of her friends.

The LAX at the Luxor will be the second edition of the very trendy L.A. hot spot that is expanding to Vegas. It will be run by the successful Pure Management group, so it promises to be one of the trendiest clubs on the strip. It’s replacing the old Vegas nightclub legend RA, and the more than $20 million that’s going into the renovation should make for a funky place.

The Luxor is hiring Britney because of her successful launch of the LAX’s sister venue Pure in January of 2006. Spears allegedly passed out at the end of the evening - her people said she had collapsed from exhaustion, but she was seen drinking from a bottle of Dom Perignon earlier in the night.

I truly question the choice of the Luxor to hire Britney for the opening. The fading pop star isn’t exactly the “in girl” any longer, and her recent behaviour hasn’t been stellar. A lot has happened since January of 2006, and I don’t think she’s the draw she once was. She recently walked out on a photo shoot for OK magazine where she was reported to have destroyed a designer dress and left before they had any photos they could publish.

Investors, which include Wilmer Valderrama, Nick Lachey, and Christina Aguilera, must know what they’re doing by hiring Spears. They at least know that there will be lots of paparazzi and publicity around the wig-wearing pop star, but I guess that’s the point